Tap into Asian and Chinese residents, international students and tourists in New Zealand and companies in China with 1688.nz.
Tap into Chinese residents, international students and tourists in New Zealand and reach readers and companies in China with 1688.nz
1688.nz is New Zealand's Chinese-language online news and information portal. It is an online media outlet for businesses to either build brand awareness and introduce their company or promote their brands to Chinese readers both in New Zealand and in China. News and messages in the NZ local Chinese media are readily picked up by media back in China.
There are about 200,000 Chinese living in New Zealand, over 300,000 Chinese tourists visiting NZ each year and thousands of international students studying in NZ too. Many of them have good connection with businesses in China, which are looking for business and overseas investment opportunities.
First generation Chinese, international students and tourists are consuming very little English language media, therefore, any branding or product promotions in English websites, TV, radio or print media are unlikely to have reached them at all. Advertising in a Chinese media in Chinese language is one of the effective ways to tap into the Chinese community.
Chinese consumers are also very much influenced by advertising(in Chinese language). This is how many Chinese consumers become aware of local and international brands.
1688.nz is listed and indexed in major Chinese search engines in mainland China, therefore, readers in Chinese can access to the news and information on 1688.nz immediately.
1688.nz is the No.1 choice for NZ government agencies and businesses to get news, information and messages across to the local Chinese community, and to Chinese readers in China.
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